مَشرُوع جَمِيدْ ١.٠
Project Jameed 1.0_ Jameed Press
Location: AL Karak + Amman/ Jordan
Jameed is a Jordanian food which consists of sun- dried yogurt made from goat milk. It's sold to the consumer rock-hard, with a round ovoid form.
Jameed is mainly produced in small villages in Jordan around cities like Al- Karak and Madaba which are famous for their Jameed.
Jameed Making Process
Jameed is produced in an old-fashioned/ traditional way. The process starts with the milking season in mid- April and goes through several steps before it reaches the end-consumer:
Steps for making Jameed:
1- Shaking to separate the yogurt from butter fat.
2- Boiling to thicken the yogurt.
3- The yogurt is then kept in a cotton cheesecloth, pressed to allow whey to seep through.
4- The result is a dense/ thick paste which is then salted. This allows the Jameed to be stored for long periods without getting spoiled.
5- Manually shaped in balls.
6- Left under the sun for weeks until it hardens.
For the love of Jameed..
I'm personally a big fan of Jameed, it has a very unique and rich taste which reminds me of home whenever I'm away. This food ingredient is one of the prominent elements in the Jordanian culture and I believe all people deserve to have their share of it.
After studying the Jameed making process, I realized that there are a number of different ways which I can deploy analog and digital design and production techniques to improve it's production process. I choose hack the step of shaping the thick paste of Jameed before drying, in attempt to adjust the following challenges:
- Transportation and exportation of Jameed to other countries
- Transporting Jameed from one country to another can be burdensome. I have several friends who've had their Jameed taken away from them while they were trying to pass through the baggage, and it's because the person in charge couldn't identify it and wasn't convinced that it was food.
- Jameed balls are hard to carry around in baggage, they consume too much room inside a bag, let alone that it needs to be sealed very properly or else the the bag and everything inside it would reek of Jameed.
- Shipping Jameed as balls would cost more, as the balls would consume more space within a container given its round and un-stackable form.
- Storage of Jameed in homes/ restaurants.
The average ball of Jameed weighs 0.5KG, which is enough to prepare a Mansaf meal for 4 people. When a smaller portion is required, the ball is broken into small pieces, the required portion is then used and the rest would be kept in a plastic bag or a tupperware in the fridge or storage.
- Speed up the process of drying.
Jameed balls take weeks or even months for it to be fully dry and transportable.
- Measuring the quantity of Jameed.
With the traditional method of shaping the balls its very difficult to maintain consistency in the quantity per item due to the fact that the balls are shaped by hand.
In my opinion, Jameed could look more appealing for people to buy if it had more attractive and presentable aesthetics. Although I admire the feel and texture of it.
- National Identity
The current shape of Jameed lacks national identity and brand. Currently the Jordanian export sector is dwindling in terms of domestic products.
Reverse engineering Jameed
In order acquire the exact measurements of the typical Jameed ball, 3D scanning techniques are used.
Jameed as a material
Before thinking of methods concerning modifying the present shape of Jameed, it was essential to understand its material behavior in paste form.
Jameed paste or Jibjib (جِبجِب) as the bedouins call it, is high in density and has a doughy consistency (similar to Labaneh or strained yogurt). Hence, the producers find it feasible to shape it in balls manually by hand.
In response to the above, I propose to create an apparatus to mould the shape of Jameed to have the following features:
1- Stackable linear geometry:
To solve the transportation issue. Having a rectangular/ linear shape is easier to stack and consume less room in containers.
2- Has ruled lines that increase stress and make it easier to break into pieces.
To solve the storage issue.
3- Larger surface area
To speed up the drying process
4- Weighs exactly 0.5 KG which is the average weight of a Jameed ball (which is enough to prepare a Mansaf meal for 4 people
For perfectly portioned ingredient
5- Has the pattern of the Jordanian Hatta embossed on the surface
As a nod to its traditional importance to the Jordanian culture
Designing Jameed Press
Given that the Jameed paste is thick and has doughy consistency, a way to mould it is by using a press mould mechanism.
The design consists of 3 major components and a set of 6 stamps.